User Experience Design
Edgebrook Elementary School
Every elementary school deserves to have a website that parents, teachers and students can be proud of and enjoy using. I helped Edgebrook Elementary School by redesiging their website to be informative and easy to use, as well as capture the school's spirit and their dedication to quality and excellence. The website is currently under construction.
Information Architecture
HighBeam Research, Inc.
HighBeam.com, a subscription based online reference service, wanted to create a Member Homepage experience via customizable content, widgets, and tools. I developed the Information Architecture to define the scope and strategy of the project and support the product management and development teams with a tangible deliverable of the business team's vision.
Interaction Design
HighBeam Research, Inc.
In order to define all of the macro and micro interactions for a customizable Member Homepage experience, I developed a UX map of detailed wireframes. Within the map, I notated all of the key interactions for the widgets and tools. The product management team used the concept to help produce the end user requirements.
Multivariate Testing
Answers.Encyclopedia.com
Answers.Encyclopedia.com is a questions and answers website with answers verified by Encyclopedia.com content. The business wanted to increase click-through-rates to Encyclopedia.com. Focusing on the Answers page UI, I designed a simple multivariate test in which 3 key areas within the Answer module were defined for testing.
Landing Page Optimization
Performics
As a User Experience Specialist, I worked with a handful of online education clients. In order to help these clients increase lead generation on their websites, I often developed user personas and landing page best practice recommendations for them to share with their internal teams.
Expert Evaluations
Performics
As a User Experience Specialist, I conducted ethnographies to support a project focused on promotions and delivery channels. I performed an evaluation of promotional websites using a custom user experience scorecard. The evaluation indicated how well each site aligned with the context, needs, and perceptions of the ethnography participants.
User Personas
Performics
As a User Experience Specialist, I worked with a handful of online education clients. In order to help these clients increase lead generation on their websites, I often developed user personas and landing page best practice recommendations for them to share with their internal teams.
Conceptual Design
Pinstripe Creative
After spending a few days researching digital agencies, I decided to create a concept company called Pinstripe Creative. While there is a Pinstripe Creative in the UK that specializes in high quality printing, I'd figure I'd be safe since this is just a concept.
This digital agency specializes in Ad Creative, Web Design and E-Commerce services.